Introducing the Next Generation Colgate Total*

Significant proactive protection^†that helps patients achieve
Whole Mouth Health^‡

^‡Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis; protects enamel, relieves sensitivity.

^§Arginine is a stabilizing non-active excipient that enhances the flavour of the toothpaste formula.

Reference: 1. Prasad, K. et al J Clin Dent 2018;29(Spec Iss A):A25-32.

Introducing Next Generation Colgate Total^*

Significant proactive protection^† that helps patients achieve Whole Mouth Health^‡

^†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs. non-antibacterial fluoride toothpaste at 4 weeks, 12 hours after brushing.
^‡Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis; protects enamel, relieves sensitivity.
^§Arginine is a stabilizing non-active excipient that enhances the flavour of the toothpaste formula.

See what's possible with the New Colgate Total* formula

Mode of Action
Significant reductions
in bacteria
Comprehensive Benefits
Demo Videos

Reinvented to work with the biology and chemistry of the mouth

to help patients achieve Whole Mouth Health^†

Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

^†Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.

The New Colgate Total^*formula Mode of Action

What you say makes
a real difference.

Help your patients achieve Whole Mouth Health ^†

Significant bacterial reductions on ^‡1:

Teeth

Tongue

Cheeks

Gums

Significant reductions in plaque ²,
gingivitis ², calculus ³ and malodour ⁴

Clinical Data Summary >>

^†Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
^†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
References: 1.Prasad, K. et al J Clin Dent 2018;29(Spec Iss A):A25-32. 2. Delgado, E., et al. J Clin Dent 2018;29(Spec Iss A)A33-40. 3. Seriwatanachai & Mateo, September 2016, internal report. 4. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.

What you say makes
a real difference.

Help your patients achieve Whole Mouth Health ^†

Significant bacterial reductions on ^‡2:

Teeth

Tongue

Cheeks

Gums

Significant reductions in plaque ^§2,
gingivitis ^§2, calculus ^§3 and malodour ^§4

Clinical Data Summary >>

^†Reduces bacteria on teeth, tongue, cheeks and gums; helps prevent plaque and gingivitis, protects enames, relieve sensivity.
^†Statistically significant greater reduction of cultivable bacteria on teeth, tongue, cheeks, and gums with Colgate Total* vs non-antibacterial flouride toothpaste at 4 weeks, 12 hours after brushing.
Vs and ordinary non-antibacterial fluoride toothpaste.
Reference: 1. Prasad, K, J Clin Dent 2018;29 (Spec Iss A):A25–32. 2. Delgado E, et al. J Clin Dent 2018;29 (Spec Iss A):A33–40.

Tell your patients the New Colgate Total^*Formula delivers

comprehensive benefits for the whole mouth ¹

Click on each benefit to see how next generation technology
can help your patient's Whole Mouth Health ⁺

Reference 1. Clinical and laboratory data on file. See specific benefit area for exact reference.

⁺ Bacterias reducidas en los dientes, la lengua, las mejillas y las encías; ayuda a prevenir la placa y la gingivitis, protege el esmalte y alivia la sensibilidad

Plaque

The New Colgate Total^* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste^†¹

Plaque Index

^†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent,2018; 29 (Spec Iss A):A33–40

Clinical Data Summary >>

Gingivitis

The New Colgate Total^* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste^†¹

Gingival Index

^†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Delgado E, et al. J Clin Dent, 2018; 29 (Spec Iss A):A33–40

Clinical Data Summary >>

Calculus

The New Colgate Total^*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste^†¹

Calculus Index

^†Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

Clinical Data Summary >>

Sensitivity

The New Colgate Total^*formula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste^†¹

Percent reduction in sensitivity to stimuli vs. ordinary non-antibacterial fluoride toothpaste

^†As measured in a 8 weeks clinical study. After 4 weeks air blast 23.9%, tactile 35.6%.
Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

Clinical Data Summary >>

Whitening Stain Removal

The New Colgate Total^* formula is clinically proven to reduce stains and stain intensity^†¹

Percent reduction vs. non-whitening toothpaste
6 week stain removal clinical study

^†Colgate Total* Advanced* Health Whitening toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

Clinical Data Summary >>

Fresh Breath

The New Colgate Total^* formula is clinically proven to keep breath fresher over 12 hours^†¹

^†Statistically significant reduction vs. non-antibacterial ordinary fluoride toothpaste 12 hours overnight with continuous use for 3 weeks
Reference: 1. Hu, D., et al. J Clin Dent 2018;29(Spec Iss A)A41-45.

Clinical Data Summary >>

Cavity

The New Colgate Total^*formula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

Enamel Protection

The New Colgate Total^*formula helps repair weakened enamel

Plaque

New Colgate Total^* formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste^†¹

Plaque Index

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*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

Clinical Data Summary >>
Gingivitis

New Colgate Total^* helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

Gingival Index

*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Garcia-Godoy F, et al. J Clin Dent, submitted August 2018.

Clinical Data Summary >>
Tartar

New Colgate Total^* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste^†¹

Calculus Index

*Statistically significant reductions vs non-antibacterial fluoride tootpaste (p<0.001).
Reference: 1. Sertwatanachal & Mateo, September 2016, Internal report.

Clinical Data Summary >>
Sensitivity

New Colgate Total^*formula provided clinically significant reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste^†¹

Percent reduction in sensitivity to stimuli vs ordinary non-antibacterial fluoride toothpaste

*After 8 weeks.
Reference: 1. Sertwatanachal & Mateo, January 2016, Internal report.

Clinical Data Summary >>
Whitening Stain Removal

New Colgate Total^* formula is clinically proven to reduce stains and stain intensity^†¹

Percent reduction vs non-whitening toothpaste^†
6 week stain removal clinical study

*Colgate Total® Pro Gum Health Whitening 1450ppm fluoride toothpaste.
Reference: 1. Garcia-Godoy & Mateo, Febuary 2017, Internal report.

Clinical Data Summary >>
Fresh Breath

New Colgate Total^*formula is clinically proven to keep breath fresher over 12 hours^†¹

*Statistically significant reductions vs non-antibacterial fluoride tootpaste 12 hours overnight with continuous use for 3 weeks.
Reference: 1. Hu D, et al. J Clin Dent, submitted August 2018.

Clinical Data Summary >>
Cavity

New Colgate Total^*fomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:
Enamel Protection

New Colgate Total^*fomula helps repair weakened enamel

Colgate Total^*Study Summary

The continued high global prevalence of these oral diseases, with accompanying significant public health burdens, demonstrates that toothbrushing alone for most people may be insufficient intervention to achieve and maintain good oral health. Therefore, patients’ comprehension of oral hygiene must go beyond tooth cleaning goals. Indeed, a more effective approach to everyday prevention of dental diseases may be achieved by the adoption of a Whole Mouth Health model.

Visit us around the world

Significant proactive protection† that helps patients achieve Whole Mouth Health‡

Introducing Next Generation Colgate Total*

See what's possible with the New Colgate Total* formula

Reinvented to work with the biology and chemistry of the mouth

to help patients achieve Whole Mouth Health†

Kills bacteria on teeth, tongue, cheeks, and gums

Creates a protective barrier against bacteria in the whole mouth

†Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.

The New Colgate Total* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste†¹

Plaque Index

The New Colgate Total* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste†¹

Gingival Index

The New Colgate Total*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste†¹

Calculus Index

The New Colgate Total* formula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste†¹

The New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

The New Colgate Total* formula is clinically proven to keep breath fresher over 12 hours†¹

The New Colgate Total* formula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

The New Colgate Total* formula helps repair weakened enamel

New Colgate Total* formula helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste†¹

Plaque Index

Cuidando de tu mascota

Acerca de Hill's

New Colgate Total* helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

Gingival Index

New Colgate Total* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste†¹

Calculus Index

New Colgate Total* formula provided clinically significant reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste†¹

New Colgate Total* formula is clinically proven to reduce stains and stain intensity†¹

New Colgate Total*formula is clinically proven to keep breath fresher over 12 hours†¹

New Colgate Total* fomula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

New Colgate Total* fomula helps repair weakened enamel

Colgate Total*Study Summary

See demonstration videos for the New Colgate Total* Formula

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Welcome to Colgate Professional

Significant proactive protection^†that helps patients achieve
Whole Mouth Health^‡

Introducing Next Generation Colgate Total^*

to help patients achieve Whole Mouth Health^†

Kills bacteria on
teeth, tongue, cheeks, and gums

Creates a protective barrier
against bacteria in the whole mouth

^†Reduces bacteria on teeth, tongue, cheeks, and gums; helps prevent plaque and gingivitis, protects enamel, relieves sensitivity.

The New Colgate Total^* formula helps patients achieve superior reductions in plaque vs. ordinary non-antibacterial fluoride toothpaste^†¹

The New Colgate Total^* formula helps patients achieve superior reductions in gingivitis vs. ordinary non-antibacterial fluoride toothpaste^†¹

The New Colgate Total^*formula helps patients achieve clinically significant reductions in calculus vs. ordinary non-antibacterial fluoride toothpaste^†¹

The New Colgate Total^*formula provides clinically significant reductions in sensitivity vs. ordinary non-antibacterial fluoride toothpaste^†¹

The New Colgate Total^* formula is clinically proven to reduce stains and stain intensity^†¹

The New Colgate Total^* formula is clinically proven to keep breath fresher over 12 hours^†¹

The New Colgate Total^*formula contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

The New Colgate Total^*formula helps repair weakened enamel

**New Colgate Total^* formula** helps patients achieve superior reductions in plaque vs ordinary non-antibacterial fluoride toothpaste^†¹

New Colgate Total^* helps patients achieve superior reductions in gingivitis vs ordinary non-antibacterial fluoride toothpaste*¹

New Colgate Total^* helps patients achieve clinically significant reductions in calculus vs ordinary non-antibacterial fluoride toothpaste^†¹

**New Colgate Total^*formula** provided clinically significant reductions in sensitivity vs ordinary non-antibacterial fluoride toothpaste^†¹

**New Colgate Total^* formula** is clinically proven to reduce stains and stain intensity^†¹

**New Colgate Total^*formula** is clinically proven to keep breath fresher over 12 hours^†¹

**New Colgate Total^*fomula** contains sodium fluoride, which has been clinically proven to help prevent tooth decay and cavities by:

**New Colgate Total^*fomula** helps repair weakened enamel

Colgate Total^*Study Summary

See demonstration videos for the
New Colgate Total^* Formula